Case Studies
The Challenge: Legacy automotive brand with 70+ years in Kenya had zero digital presence and limited marketing budget competing against larger dealers.
My Approach: Conducted market research to identify high-intent audience segments competitors were missing. Built and executed a multi-channel digital acquisition strategy using Google Ads for conversion targeting, Facebook Ads for awareness, and X Ads for community engagement. Implemented marketing automation (Zapier + Mailchimp) for lead nurturing and scoring to create an efficient sales pipeline.
Results:
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Generated $45,000 in digital-attributed sales in 4 months
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Built a pipeline of 3,000+ marketing-qualified leads in 6 months
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Reduced customer acquisition costs while improving sales team conversion efficiency
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Established scalable framework now used across multiple product lines
Skills Demonstrated: Market Research & Competitive Analysis • Multi-Channel Campaign Strategy • Google Ads Management • Facebook Ads • X (Twitter) Ads • Marketing Automation • Lead Generation & Nurturing • CRM Integration (Zapier, Mailchimp) • Lead Scoring • Customer Journey Mapping • Performance Analytics • Budget Optimization • Sales Pipeline Development
Digital Acquisition Strategy: $45K Revenue Attribution in 4 Months
Multi-Million Impression Launch Strategy for Jaguar Land Rover
Challenge: Launch Jaguar F-PACE and Range Rover in East Africa's competitive luxury automotive market where premium brands struggled to differentiate and justify pricing to discerning consumers.
Approach: Conducted market research revealing affluent African consumers prioritised lifestyle alignment over technical specifications. Repositioned both vehicles as lifestyle statements rather than transportation. Developed integrated launch campaigns featuring partnerships with high-net-worth individuals, exclusive preview events for target demographics, and digital content showcasing cultural relevance and contemporary African luxury living.
Results:
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Multi-million impressions across all channels
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Exceeded launch sales targets with sustained performance
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Significantly elevated brand consideration among target demographics
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Positioned both vehicles as top contenders in their respective luxury segments against established competitors
Skills: Market Research & Consumer Insights • Integrated Campaign Strategy • Brand Positioning • Luxury Marketing • Influencer Partnerships • Event Marketing • Digital Content Strategy • Multi-Channel Execution • Cultural Marketing • Competitive Analysis • Launch Campaign Management
Tournament Repositioning Strategy: 171% Profitability Boost
Challenge: Flagship golf tournament had strong attendance but declining sponsor interest, minimal media coverage, and underperforming revenue threatening long-term sustainability and the club's premium reputation.
Approach: Conducted a strategic review identifying misaligned sponsor value propositions and outdated tournament positioning that didn't meet modern corporate partnership expectations. Completely repositioned the tournament by developing sponsorship packages aligned with corporate brand visibility goals, negotiating partnerships with premium brands seeking affluent demographic access, and creating integrated marketing campaigns that elevated the event from local tournament to premier sporting experience.
Results:
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Increased profitability by 171% through strategic sponsorship deals
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Attracted premium corporate partners and established a sustainable revenue model
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Significantly enhanced brand visibility and media coverage, pr value of $ 30,000
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Positioned Muthaiga Golf Club as a premier corporate partnership destination for luxury golf sporting events in East Africa
Skills: Strategic Planning & Repositioning • Sponsorship Package Development • Corporate Partnership Negotiation • Value Proposition Development • Premium Brand Marketing • Integrated Campaign Strategy • Revenue Model Development • Stakeholder Management • Luxury Event Marketing
Content Marketing Approach: $ 1.2 M Sales Impact
Challenge: Drive sales for newly launched Land Rover Defender in a market where luxury SUV buyers were skeptical of traditional automotive advertising and demanded authentic content demonstrating real-world value and lifestyle integration.
Approach: Conducted content analysis revealing existing automotive marketing relied on technical specs and generic imagery that failed to connect with East African consumers' adventure and exploration aspirations. Developed persona-based content marketing campaign for three distinct segments: safari enthusiasts, urban adventure seekers, and luxury lifestyle consumers. Created tailored content strategies, positioning the Defender as their ultimate companion. Executed multi-platform campaign leveraging X Spaces for live expert conversations, persona-specific influencer partnerships (wildlife photographers to urban explorers), immersive video content, interactive digital experiences, and user-generated adventure stories.
Results:
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Generated $1.2 million in attributed sales
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Achieved exceptional engagement rates across all demographic segments
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Built genuine emotional connections between the brand and potential customers
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Created a replicable persona-based framework adopted for future luxury vehicle launches across Inchcape's portfolio
Skills: Content Marketing Strategy • Persona Development • Multi-Platform Campaign Execution • Influencer Marketing • Social Media Strategy (X Spaces) • Video Content Production • User-Generated Content Strategy • Storytelling • Luxury Automotive Marketing • Performance Attribution